Research and Market Intelligence

Unlocking strategic advantage through data-driven insights

At Grand West Consulting, we empower organisations with cutting-edge research and market intelligence in the technology sector to drive smarter, faster and evidence-based decisions. As a leading digital technology and AI strategy consultancy, we specialise in applied research, digital market intelligence in Australia and advanced analytics to deliver actionable insights that fuel strategic growth and competitive positioning — for local and global partners.

What We Offer

Market Landscape Analysis

Stay ahead of the curve with comprehensive market insights. We analyse key industry trends, opportunities and risks — covering technological advancements, regulatory shifts and evolving consumer behaviours. Our data-driven approach ensures you anticipate market changes and seize strategic opportunities — locally and globally.

Competitor Intelligence

Gain a competitive edge with in-depth competitor profiling. We provide detailed, data-backed analyses of competitors’ positioning, pricing strategies, customer engagement and innovative initiatives. Our insights highlight your unique advantages and identify areas for improvement to strengthen your market position.

Customer and Stakeholder Insights

Understand your audience like never before. Through advanced qualitative and quantitative research, we uncover the needs, preferences and perceptions of your target market. Our insights help you align products, services and messaging to maximise engagement and impact.

Technology and AI Readiness Assessment

Leverage our deep expertise in AI strategy and digital transformation to assess your organisation’s readiness for emerging technologies. We evaluate your current capabilities, identify gaps and provide clear, practical recommendations to integrate AI, automation and digital tools effectively.

Case Studies

1. Technology Stack Alignment for a Healthcare SaaS Provider

Grand West conducted a detailed analysis to help a healthcare software company identify the optimal combination of technologies for its next-generation platform. By mapping business requirements against existing infrastructure, integration constraints and user experience goals, we produced a data-backed tech stack recommendation to meet client needs — balancing scalability, performance and cost efficiency. The result was a clear technology roadmap that reduced development risk and accelerated delivery timelines.

2. Fintech Competitor Intelligence and Market Positioning

For an emerging fintech platform, we delivered an in-depth competitor analysis across Australia-Pacific markets, benchmarking feature sets, pricing models and user experience strategies. The insights uncovered gaps in automation, compliance workflows and customer onboarding, enabling the client to refine their value proposition and prioritise product features that drove stronger investor confidence and user acquisition.

3. Technical Capability Assessment for AI Transformation

We supported a professional services client preparing for AI adoption by conducting a comprehensive assessment of their internal technical capabilities. Through stakeholder interviews and process audits, we evaluated data maturity, integration readiness and digital literacy across departments. Our final report outlined practical steps for upskilling teams, implementing automation and sequencing AI initiatives — ensuring a smooth and sustainable transformation journey.